Help the world to suck less
Youtube-Kampagne und Produktfotos
"I help you, you help me - everybody happy"
DoMeAFavourBuddy ist ein Londoner Social-Startup und Internet-Portal, welches hilfsbereite Menschen vermittelt die einen Gefallen suchen oder tun möchten. Zudem vertreibt DMAFB Merchandise.
Die Kampagne wurde in einem rohen und authentischen Stil umgesetzt um das Selbstverständnis als "Grassroots-Movement" herauszustreichen und die Zielgruppe glaubhaft zu erreichen. Diese Kampagne besteht (abgesehen von den Produktfotos) mehrheitlich aus bestehendem Filmmaterial des Kunden.
Client: dmafb.me
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Wöchentlich bespielter Youtube-Kanal
rüffer&rub Einsichten
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Der rüffer&rub Sachbuchverlag bietet die fundierten Antworten die von einem anspruchsvollen Publikum eingefordert werden.
Auf einem Youtube-Kanal (hier klicken) wird wöchentlich ein Gesprächsvideo publiziert, in dem sich der Verlag mit den Autor*innen über die Themen ihrer Bücher unterhält. Der Fokus liegt auf dem Inhalt der Bücher und die Marke "rüffer&rub" schwingt mit - als Sprachrohr für Fragen, die Antworten verdienen.
Damit steigert der Verlag seine kulturelle Relevanz zusätzlich, was ihn, abgesehen von gesteigerten Buchverkäufen, auch für Sponsoring interessant macht.
Die cinematisch-stimmungsvolle Ästhetik bricht dabei die Sehgewohnheiten von Online-Podcasts und bietet dem Publikum neue Seherlebnisse.
Client: rüffer&rub Sachbuchverlag GmbH
Everyday Warriors
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Promovideo für Firmensponsorings
Um Firmensponsorings für diese beiden Top-Fechter ihrer jeweilige Altersgruppe zu gewinnen, stellten wir einen Promo-Film her.
Ihre Fähigkeiten sind herausragend, aber um dem Ganzen noch Nahbarkeit zu bewahren, haben wir sowohl beeindruckende Szenen wie das London Eye oder die Jugend-Fechtweltmeisterschaft in Polen mit Orten wie dem Haus, in dem sie aufgewachsen sind, oder einer Skatebahn, in der sie in ihrer Freizeit Schach spielen, kombiniert.
Client: Zuke Okolo
Client: Piotaz Cosmetics Switzerland AG
Online-Commercial für neue Kosmetikkollektion
Glacial Hydration
Bei Piotaz Cosmetics dreht sich alles um Swissness, natürliche Reinheit und Premium-Qualität. Wir drückten dies durch atemberaubende Luftaufnahmen der ikonischen Schweizer Gletscher aus und bauten uns im Studio für die Packshots selbst eine kleine Eislandschaft.
Webspot und Testimonial Video
MyProfashional
Die meisten von MyProfashionals-Kunden haben keine Erfahrung mit Stilberatung. Das Konzept des Personal Shoppers ist daher ungewohnt. Während der Werbespot Interesse weckte, war ein zusätzliches Element notwendig, um letztendlich ihr Vertrauen zu gewinnen.
Nach sorgfältiger Auswahl realer Kunden, die unterschiedliche Archetypen in ihrer Zielgruppe repräsentieren, ergänzten wir den Spot um ein herzliches Testimonialvideo, um potentielle Kunden authentisch zu überzeugen.
Client: MyProfashional AG
Zurique
Mood Film
Client: Zurique
Ein Film mit dunkler Stimmung, der das Erlebnis der Kollektion um eine audiovisuelle Dimension bereichert und auf Instagram verbreitet wird.
Client: Schweizerisches Rotes Kreuz Zürich
Webvideo
Zweieinhalb Stunden lang war der gesamte Zoo Zürich für die Öffentlichkeit kostenlos zugänglich, um den Menschen, die sich einen solchen Besuch normalerweise nicht leisten können, ein unvergessliches Erlebnis zu bieten.
Für das Schweizerische Rote Kreuz dokumentierten wir diesen Anlass in einem kurzen Video, das die lebendige Atmosphäre sowie die herzlichen Reaktionen einfing.