Help the world to suck less
Youtube-Kampagne und Produktfotos
"I help you, you help me - everybody happy"
DoMeAFavourBuddy ist ein Londoner Social-Startup und Internet-Portal, welches hilfsbereite Menschen vermittelt die einen Gefallen suchen oder tun möchten. Zudem vertreibt DMAFB Merchandise.
Die Kampagne wurde in einem rohen und authentischen Stil umgesetzt um das Selbstverständnis als "Grassroots-Movement" herauszustreichen und die Zielgruppe glaubhaft zu erreichen. Diese Kampagne besteht (abgesehen von den Produktfotos) mehrheitlich aus bestehendem Filmmaterial des Kunden.
Client: dmafb.me
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Wöchentlich bespielter Youtube-Kanal
rüffer&rub Einsichten
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Der rüffer&rub Sachbuchverlag bietet die fundierten Antworten die von einem anspruchsvollen Publikum eingefordert werden.
Auf einem Youtube-Kanal (hier klicken) wird wöchentlich ein Gesprächsvideo publiziert, in dem sich der Verlag mit den Autor*innen über die Themen ihrer Bücher unterhält. Der Fokus liegt auf dem Inhalt der Bücher und die Marke "rüffer&rub" schwingt mit - als Sprachrohr für Fragen, die Antworten verdienen.
Damit steigert der Verlag seine kulturelle Relevanz zusätzlich, was ihn, abgesehen von gesteigerten Buchverkäufen, auch für Sponsoring interessant macht.
Die cinematisch-stimmungsvolle Ästhetik bricht dabei die Sehgewohnheiten von Online-Podcasts und bietet dem Publikum neue Seherlebnisse.